Postmortem 488
Site : forfaitdeal
Rapport
{
"status": "created",
"evidence": {
"delta": {
"ctr": 0.0,
"clicks": 0.0,
"position": 9.31578947368421,
"impressions": 57.0
},
"event": {
"id": 377,
"payload": {
"page_url": "https://www.forfaitdeal.ch/blog/forfait-mobile-5g-suisse",
"action_type": "refresh",
"impact_label": "negative",
"impact_score": -12.931578947368422,
"measurement_id": 6
},
"site_key": "forfaitdeal",
"event_type": "measurement_completed",
"recorded_at": "2026-05-09 17:07:02.114348+00:00",
"subject_key": "refresh:forfait-mobile-5g-suisse",
"payload_json": {
"page_url": "https://www.forfaitdeal.ch/blog/forfait-mobile-5g-suisse",
"action_type": "refresh",
"impact_label": "negative",
"impact_score": -12.931578947368422,
"measurement_id": 6
}
},
"outcome": {
"id": 112,
"payload": {
"delta": {
"ctr": 0.0,
"clicks": 0.0,
"position": 9.31578947368421,
"impressions": 57.0
},
"page_url": "https://www.forfaitdeal.ch/blog/forfait-mobile-5g-suisse",
"action_type": "refresh",
"impact_label": "negative",
"measurement_id": 6
},
"site_key": "forfaitdeal",
"metric_name": "impact_score",
"recorded_at": "2026-05-09 17:07:02.103425+00:00",
"subject_key": "refresh:forfait-mobile-5g-suisse",
"metric_value": -12.931578947368422,
"outcome_type": "measurement_result",
"payload_json": {
"delta": {
"ctr": 0.0,
"clicks": 0.0,
"position": 9.31578947368421,
"impressions": 57.0
},
"page_url": "https://www.forfaitdeal.ch/blog/forfait-mobile-5g-suisse",
"action_type": "refresh",
"impact_label": "negative",
"measurement_id": 6
}
},
"measurement": {
"id": 6,
"due_at": "2026-05-09 16:24:12.170559+00:00",
"source": "automation",
"status": "completed",
"details": {
"slug": "forfait-mobile-5g-suisse",
"delta": {
"ctr": 0.0,
"clicks": 0.0,
"position": 9.31578947368421,
"impressions": 57.0
},
"query": "comparatif abonnement mobile suisse",
"baseline": {
"row": {},
"page_url": "https://www.forfaitdeal.ch/blog/forfait-mobile-5g-suisse"
},
"playbook": {
"id": "gain_position",
"name": "Gagner des positions",
"actions": [
"content_refresh",
"add_faq",
"improve_intro_clarity"
],
"autonomy": "auto_correctable",
"risk_level": "medium",
"primary_metric": "position",
"secondary_metrics": [
"clicks",
"impressions",
"query_coverage"
]
},
"hypothesis": {
"slug": "forfait-mobile-5g-suisse",
"query": "comparatif abonnement mobile suisse",
"autonomy": "auto_correctable",
"baseline": {
"ctr": 0.01,
"clicks": 1,
"position": 10.6,
"impressions": 100
},
"site_key": "forfaitdeal",
"reasoning": [
"position proche d'un gain SEO (10.6)",
"potentiel impression détecté (100)",
"perte de clics probable: CTR 1.00% pour 100 impressions",
"la page capte déjà des clics (1)",
"écart concurrentiel aligné avec la requête"
],
"risk_level": "medium",
"action_type": "content_refresh",
"playbook_id": "gain_position",
"playbook_name": "Gagner des positions",
"primary_metric": "position",
"secondary_metrics": [
"clicks",
"impressions",
"query_coverage"
],
"expected_direction": "decrease"
},
"impact_label": "negative",
"impact_score": -12.931578947368422,
"refresh_type": "content_refresh",
"review_window_days": 14,
"optimization_action": "content_refresh",
"hypothesis_conclusion": {
"delta": {
"ctr": 0.0,
"clicks": 0.0,
"position": 9.31578947368421,
"impressions": 57.0
},
"success": false,
"conclusion": "rejected",
"hypothesis": {
"slug": "forfait-mobile-5g-suisse",
"query": "comparatif abonnement mobile suisse",
"autonomy": "auto_correctable",
"baseline": {
"ctr": 0.01,
"clicks": 1,
"position": 10.6,
"impressions": 100
},
"site_key": "forfaitdeal",
"reasoning": [
"position proche d'un gain SEO (10.6)",
"potentiel impression détecté (100)",
"perte de clics probable: CTR 1.00% pour 100 impressions",
"la page capte déjà des clics (1)",
"écart concurrentiel aligné avec la requête"
],
"risk_level": "medium",
"action_type": "content_refresh",
"playbook_id": "gain_position",
"playbook_name": "Gagner des positions",
"primary_metric": "position",
"secondary_metrics": [
"clicks",
"impressions",
"query_coverage"
],
"expected_direction": "decrease"
},
"impact_label": "negative",
"primary_metric_delta": 9.31578947368421
}
},
"page_url": "https://www.forfaitdeal.ch/blog/forfait-mobile-5g-suisse",
"site_key": "forfaitdeal",
"created_at": "2026-04-25 16:24:12.170584+00:00",
"updated_at": "2026-05-09 17:07:02.162877+00:00",
"action_type": "refresh",
"subject_key": "refresh:forfait-mobile-5g-suisse",
"completed_at": "2026-05-09 17:07:02.030034+00:00",
"details_json": {
"slug": "forfait-mobile-5g-suisse",
"delta": {
"ctr": 0.0,
"clicks": 0.0,
"position": 9.31578947368421,
"impressions": 57.0
},
"query": "comparatif abonnement mobile suisse",
"baseline": {
"row": {},
"page_url": "https://www.forfaitdeal.ch/blog/forfait-mobile-5g-suisse"
},
"playbook": {
"id": "gain_position",
"name": "Gagner des positions",
"actions": [
"content_refresh",
"add_faq",
"improve_intro_clarity"
],
"autonomy": "auto_correctable",
"risk_level": "medium",
"primary_metric": "position",
"secondary_metrics": [
"clicks",
"impressions",
"query_coverage"
]
},
"hypothesis": {
"slug": "forfait-mobile-5g-suisse",
"query": "comparatif abonnement mobile suisse",
"autonomy": "auto_correctable",
"baseline": {
"ctr": 0.01,
"clicks": 1,
"position": 10.6,
"impressions": 100
},
"site_key": "forfaitdeal",
"reasoning": [
"position proche d'un gain SEO (10.6)",
"potentiel impression détecté (100)",
"perte de clics probable: CTR 1.00% pour 100 impressions",
"la page capte déjà des clics (1)",
"écart concurrentiel aligné avec la requête"
],
"risk_level": "medium",
"action_type": "content_refresh",
"playbook_id": "gain_position",
"playbook_name": "Gagner des positions",
"primary_metric": "position",
"secondary_metrics": [
"clicks",
"impressions",
"query_coverage"
],
"expected_direction": "decrease"
},
"impact_label": "negative",
"impact_score": -12.931578947368422,
"refresh_type": "content_refresh",
"review_window_days": 14,
"optimization_action": "content_refresh",
"hypothesis_conclusion": {
"delta": {
"ctr": 0.0,
"clicks": 0.0,
"position": 9.31578947368421,
"impressions": 57.0
},
"success": false,
"conclusion": "rejected",
"hypothesis": {
"slug": "forfait-mobile-5g-suisse",
"query": "comparatif abonnement mobile suisse",
"autonomy": "auto_correctable",
"baseline": {
"ctr": 0.01,
"clicks": 1,
"position": 10.6,
"impressions": 100
},
"site_key": "forfaitdeal",
"reasoning": [
"position proche d'un gain SEO (10.6)",
"potentiel impression détecté (100)",
"perte de clics probable: CTR 1.00% pour 100 impressions",
"la page capte déjà des clics (1)",
"écart concurrentiel aligné avec la requête"
],
"risk_level": "medium",
"action_type": "content_refresh",
"playbook_id": "gain_position",
"playbook_name": "Gagner des positions",
"primary_metric": "position",
"secondary_metrics": [
"clicks",
"impressions",
"query_coverage"
],
"expected_direction": "decrease"
},
"impact_label": "negative",
"primary_metric_delta": 9.31578947368421
}
},
"baseline_taken_at": "2026-04-25 16:24:12.170576+00:00"
},
"impact_label": "negative"
},
"site_key": "forfaitdeal",
"subject_key": "refresh:forfait-mobile-5g-suisse",
"impact_scope": "measurement",
"sop_impacted": "adaptive-feedback-playbook",
"signal_source": "events.measurement_completed",
"cause_probable": "refresh_underperformed",
"postmortem_type": "negative_measurement",
"recommended_rule": "A measured SEO action produced a negative post-action delta. Do not reinforce this SOP until the hypothesis, page scope, or review window is revised."
}