15-a-measured-seo-action-produced-a-negative-post-action-delta-do-not-rei

Leçon 15

Site : optiprime

Leçon

A measured SEO action produced a negative post-action delta. Do not reinforce this SOP until the hypothesis, page scope, or review window is revised.

Détails

{
  "status": "created",
  "evidence": {
    "delta": {
      "clicks": -3.0
    },
    "event": {
      "id": 6,
      "payload": {
        "action_type": "publish",
        "impact_label": "negative"
      },
      "site_key": "optiprime",
      "event_type": "measurement_completed",
      "recorded_at": "2026-04-24T13:35:15.475761Z",
      "subject_key": "publish:slug-a",
      "payload_json": "{\"action_type\": \"publish\", \"impact_label\": \"negative\"}"
    },
    "outcome": {
      "id": 10,
      "payload": {
        "delta": {
          "clicks": -3.0
        },
        "impact_label": "negative"
      },
      "site_key": "optiprime",
      "metric_name": "impact_score",
      "recorded_at": "2026-04-24T13:35:15.472237Z",
      "subject_key": "publish:slug-a",
      "metric_value": -12.0,
      "outcome_type": "measurement_result",
      "payload_json": "{\"delta\": {\"clicks\": -3.0}, \"impact_label\": \"negative\"}"
    },
    "measurement": {
      "id": 1,
      "due_at": "2030-01-01T00:00:00Z",
      "source": "automation",
      "status": "completed",
      "details": {},
      "page_url": "https://example.com/a",
      "site_key": "optiprime",
      "created_at": "2026-04-24T13:35:15.468670Z",
      "updated_at": "2026-04-24T13:35:15.468670Z",
      "action_type": "publish",
      "subject_key": "publish:slug-a",
      "completed_at": "",
      "details_json": "{}",
      "baseline_taken_at": ""
    },
    "impact_label": "negative"
  },
  "site_key": "optiprime",
  "subject_key": "publish:slug-a",
  "impact_scope": "measurement",
  "sop_impacted": "adaptive-feedback-playbook",
  "signal_source": "events.measurement_completed",
  "cause_probable": "publish_underperformed",
  "postmortem_type": "negative_measurement",
  "recommended_rule": "A measured SEO action produced a negative post-action delta. Do not reinforce this SOP until the hypothesis, page scope, or review window is revised."
}