Leçon 104
Site : forfaitdeal
Leçon
A measured SEO action produced a negative post-action delta. Do not reinforce this SOP until the hypothesis, page scope, or review window is revised.
Détails
{
"status": "created",
"evidence": {
"delta": {
"ctr": 0.0,
"clicks": 0.0,
"position": 9.31578947368421,
"impressions": 57.0
},
"event": {
"id": 380,
"payload": {
"page_url": "https://www.forfaitdeal.ch/blog/forfait-mobile-5g-suisse",
"action_type": "content_refresh",
"impact_label": "negative",
"impact_score": -12.931578947368422,
"measurement_id": 7
},
"site_key": "forfaitdeal",
"event_type": "measurement_completed",
"recorded_at": "2026-05-09 17:07:02.319934+00:00",
"subject_key": "content-refresh:forfait-mobile-5g-suisse",
"payload_json": {
"page_url": "https://www.forfaitdeal.ch/blog/forfait-mobile-5g-suisse",
"action_type": "content_refresh",
"impact_label": "negative",
"impact_score": -12.931578947368422,
"measurement_id": 7
}
},
"outcome": {
"id": 118,
"payload": {
"delta": {
"ctr": 0.0,
"clicks": 0.0,
"position": 9.31578947368421,
"impressions": 57.0
},
"page_url": "https://www.forfaitdeal.ch/blog/forfait-mobile-5g-suisse",
"action_type": "content_refresh",
"impact_label": "negative",
"measurement_id": 7
},
"site_key": "forfaitdeal",
"metric_name": "impact_score",
"recorded_at": "2026-05-09 17:07:02.309355+00:00",
"subject_key": "content-refresh:forfait-mobile-5g-suisse",
"metric_value": -12.931578947368422,
"outcome_type": "measurement_result",
"payload_json": {
"delta": {
"ctr": 0.0,
"clicks": 0.0,
"position": 9.31578947368421,
"impressions": 57.0
},
"page_url": "https://www.forfaitdeal.ch/blog/forfait-mobile-5g-suisse",
"action_type": "content_refresh",
"impact_label": "negative",
"measurement_id": 7
}
},
"measurement": {
"id": 7,
"due_at": "2026-05-09 16:24:12.263203+00:00",
"source": "automation",
"status": "completed",
"details": {
"slug": "forfait-mobile-5g-suisse",
"delta": {
"ctr": 0.0,
"clicks": 0.0,
"position": 9.31578947368421,
"impressions": 57.0
},
"query": "comparatif abonnement mobile suisse",
"score": 9,
"baseline": {
"row": {},
"page_url": "https://www.forfaitdeal.ch/blog/forfait-mobile-5g-suisse"
},
"playbook": {
"id": "gain_position",
"name": "Gagner des positions",
"actions": [
"content_refresh",
"add_faq",
"improve_intro_clarity"
],
"autonomy": "auto_correctable",
"risk_level": "medium",
"primary_metric": "position",
"secondary_metrics": [
"clicks",
"impressions",
"query_coverage"
]
},
"hypothesis": {
"slug": "forfait-mobile-5g-suisse",
"query": "comparatif abonnement mobile suisse",
"autonomy": "auto_correctable",
"baseline": {
"ctr": 0.01,
"clicks": 1,
"position": 10.6,
"impressions": 100
},
"site_key": "forfaitdeal",
"reasoning": [
"position proche d'un gain SEO (10.6)",
"potentiel impression détecté (100)",
"perte de clics probable: CTR 1.00% pour 100 impressions",
"la page capte déjà des clics (1)",
"écart concurrentiel aligné avec la requête"
],
"risk_level": "medium",
"action_type": "content_refresh",
"playbook_id": "gain_position",
"playbook_name": "Gagner des positions",
"primary_metric": "position",
"secondary_metrics": [
"clicks",
"impressions",
"query_coverage"
],
"expected_direction": "decrease"
},
"impact_label": "negative",
"impact_score": -12.931578947368422,
"refresh_type": "content_refresh",
"content_quality": {
"content_quality_delta": 22,
"quality_breakdown_after": {
"depth_score": 100,
"intent_match": 89,
"query_coverage": 88,
"conversion_score": 95,
"competitor_gap_score": 100,
"internal_links_score": 100
},
"quality_breakdown_delta": {
"depth_score": 0,
"intent_match": 22,
"query_coverage": 13,
"conversion_score": 83,
"competitor_gap_score": 0,
"internal_links_score": 25
},
"quality_breakdown_before": {
"depth_score": 100,
"intent_match": 67,
"query_coverage": 75,
"conversion_score": 12,
"competitor_gap_score": 100,
"internal_links_score": 75
},
"content_quality_score_after": 95,
"content_quality_score_before": 73
},
"review_window_days": 14,
"hypothesis_conclusion": {
"delta": {
"ctr": 0.0,
"clicks": 0.0,
"position": 9.31578947368421,
"impressions": 57.0
},
"success": false,
"conclusion": "rejected",
"hypothesis": {
"slug": "forfait-mobile-5g-suisse",
"query": "comparatif abonnement mobile suisse",
"autonomy": "auto_correctable",
"baseline": {
"ctr": 0.01,
"clicks": 1,
"position": 10.6,
"impressions": 100
},
"site_key": "forfaitdeal",
"reasoning": [
"position proche d'un gain SEO (10.6)",
"potentiel impression détecté (100)",
"perte de clics probable: CTR 1.00% pour 100 impressions",
"la page capte déjà des clics (1)",
"écart concurrentiel aligné avec la requête"
],
"risk_level": "medium",
"action_type": "content_refresh",
"playbook_id": "gain_position",
"playbook_name": "Gagner des positions",
"primary_metric": "position",
"secondary_metrics": [
"clicks",
"impressions",
"query_coverage"
],
"expected_direction": "decrease"
},
"impact_label": "negative",
"primary_metric_delta": 9.31578947368421
}
},
"page_url": "https://www.forfaitdeal.ch/blog/forfait-mobile-5g-suisse",
"site_key": "forfaitdeal",
"created_at": "2026-04-25 16:24:12.263232+00:00",
"updated_at": "2026-05-09 17:07:02.362777+00:00",
"action_type": "content_refresh",
"subject_key": "content-refresh:forfait-mobile-5g-suisse",
"completed_at": "2026-05-09 17:07:02.030034+00:00",
"details_json": {
"slug": "forfait-mobile-5g-suisse",
"delta": {
"ctr": 0.0,
"clicks": 0.0,
"position": 9.31578947368421,
"impressions": 57.0
},
"query": "comparatif abonnement mobile suisse",
"score": 9,
"baseline": {
"row": {},
"page_url": "https://www.forfaitdeal.ch/blog/forfait-mobile-5g-suisse"
},
"playbook": {
"id": "gain_position",
"name": "Gagner des positions",
"actions": [
"content_refresh",
"add_faq",
"improve_intro_clarity"
],
"autonomy": "auto_correctable",
"risk_level": "medium",
"primary_metric": "position",
"secondary_metrics": [
"clicks",
"impressions",
"query_coverage"
]
},
"hypothesis": {
"slug": "forfait-mobile-5g-suisse",
"query": "comparatif abonnement mobile suisse",
"autonomy": "auto_correctable",
"baseline": {
"ctr": 0.01,
"clicks": 1,
"position": 10.6,
"impressions": 100
},
"site_key": "forfaitdeal",
"reasoning": [
"position proche d'un gain SEO (10.6)",
"potentiel impression détecté (100)",
"perte de clics probable: CTR 1.00% pour 100 impressions",
"la page capte déjà des clics (1)",
"écart concurrentiel aligné avec la requête"
],
"risk_level": "medium",
"action_type": "content_refresh",
"playbook_id": "gain_position",
"playbook_name": "Gagner des positions",
"primary_metric": "position",
"secondary_metrics": [
"clicks",
"impressions",
"query_coverage"
],
"expected_direction": "decrease"
},
"impact_label": "negative",
"impact_score": -12.931578947368422,
"refresh_type": "content_refresh",
"content_quality": {
"content_quality_delta": 22,
"quality_breakdown_after": {
"depth_score": 100,
"intent_match": 89,
"query_coverage": 88,
"conversion_score": 95,
"competitor_gap_score": 100,
"internal_links_score": 100
},
"quality_breakdown_delta": {
"depth_score": 0,
"intent_match": 22,
"query_coverage": 13,
"conversion_score": 83,
"competitor_gap_score": 0,
"internal_links_score": 25
},
"quality_breakdown_before": {
"depth_score": 100,
"intent_match": 67,
"query_coverage": 75,
"conversion_score": 12,
"competitor_gap_score": 100,
"internal_links_score": 75
},
"content_quality_score_after": 95,
"content_quality_score_before": 73
},
"review_window_days": 14,
"hypothesis_conclusion": {
"delta": {
"ctr": 0.0,
"clicks": 0.0,
"position": 9.31578947368421,
"impressions": 57.0
},
"success": false,
"conclusion": "rejected",
"hypothesis": {
"slug": "forfait-mobile-5g-suisse",
"query": "comparatif abonnement mobile suisse",
"autonomy": "auto_correctable",
"baseline": {
"ctr": 0.01,
"clicks": 1,
"position": 10.6,
"impressions": 100
},
"site_key": "forfaitdeal",
"reasoning": [
"position proche d'un gain SEO (10.6)",
"potentiel impression détecté (100)",
"perte de clics probable: CTR 1.00% pour 100 impressions",
"la page capte déjà des clics (1)",
"écart concurrentiel aligné avec la requête"
],
"risk_level": "medium",
"action_type": "content_refresh",
"playbook_id": "gain_position",
"playbook_name": "Gagner des positions",
"primary_metric": "position",
"secondary_metrics": [
"clicks",
"impressions",
"query_coverage"
],
"expected_direction": "decrease"
},
"impact_label": "negative",
"primary_metric_delta": 9.31578947368421
}
},
"baseline_taken_at": "2026-04-25 16:24:12.263222+00:00"
},
"impact_label": "negative"
},
"site_key": "forfaitdeal",
"subject_key": "content-refresh:forfait-mobile-5g-suisse",
"impact_scope": "measurement",
"sop_impacted": "adaptive-feedback-playbook",
"signal_source": "events.measurement_completed",
"cause_probable": "content_refresh_underperformed",
"postmortem_type": "negative_measurement",
"recommended_rule": "A measured SEO action produced a negative post-action delta. Do not reinforce this SOP until the hypothesis, page scope, or review window is revised."
}